Xiaohongshu

Xiaohongshu, also known as Little Red Book, is one of the most prominent lifestyle platforms which combines social media and e-commerce features in China. Evolving as China’s greatest content hub for word-of-mouth, along with its engaged and affluent user base, Xiaohongshu becomes the best choice for global and domestic brands to reach the wide Chinese audience and expand to the China market.

6 Steps for Creating a Successful WeChat Marketing Strategy

Step 1: Comprehensive Brand Evaluation

Every platform has its own set of rules and restrictions, Xiaohongshu is no exception. Our Team grasped the winning key of Xiaohongshu marketing, a comprehensive company evaluation is inevitable before offering you the most ideal digital marketing solution in China.

Step 2: Xiaohongshu Business Account Creation

As Xiaohongshu Official Global Reseller, AsiaPac manages the entire tedious process of setting up your official brand account on Xiaohongshu. All you have to do is simply enjoy your certified icon, profile personalization, enhanced social features, and data insight report in just a glimpse.

Step 3: CAI-driven Xiaohongshu KOL Marketing Solution

Our Team harnesses the extensive KOL database in Asia to match your brand with the most suitable influencers utilizing our self-developed KOL management tool KOOLER AI. Our dedicated experts are experienced in managing influencers and maintaining effective relationships. Be reassured and wait for the wow engagement effect!

Step 4: Localized Content Feed in Xiaohongshu

Our Team acknowledges all contents format audience interacts with and perceives your brand. Our dedicated team creates tailored content around daily events in local culture and language that appeals to audience instantly. Your brand are connecting with 300M+ Xiaohongshu registered users in a voice that feels familiar.

Step 5: Precise Xiaohongshu Ad Delivery

Xiaohongshu paid advertising seamlessly integrates your brand or products into the audiences’ feed across the whole platform, including Following, Moments, Nearby, Search, Stories etc., Based on your marketing objective, AsiaPac recommends the best ad options to reach your target prospects. reassured and wait for the wow engagement effect!

Step 6:Xiaohongshu Performance Reporting

In addition to closely monitoring and tracking your brand’s Xiaohongshu account, Digixpandify’s professionals regularly generate detailed, visually-enhanced analytical reports of your Xiaohongshu marketing performance, allowing for further strategic campaign adjustments and optimization.